24th Jan 2025 IIFA Mumbai Press Conference
IIFA25 Marks 25 Years of Cinematic Brilliance and Global Unity
with a
Grand Silver Jubilee Celebration in Jaipur, Rajasthan 2025
NEXA Presents IIFA
Awards Co-Presented by Sobha Realty
Sobha Realty IIFA
Digital Awards Co-Presented By NEXA
IIFA
2025 – ‘Silver Is The New Gold’ -Celebrating 25 Glorious Years
#IIFAturns25
8th
-9th March 2025, Jaipur, Rajasthan
Mumbai, January 2025:
The International Indian Film Academy (IIFA) Weekend & Awards proudly
unveils its historic Silver Jubilee edition, a landmark celebration honouring
25 years of Indian cinema’s global legacy. Set to take place from March 8th to
9th, 2025, in the enchanting Pink City of Jaipur, Rajasthan, this milestone
event promises an extraordinary fusion of cinematic artistry and cultural
heritage.
The Silver Jubilee
year of the International Indian Film Academy (IIFA) will kick off with an
extraordinary celebration in Jaipur, this March. Set against the majestic
backdrop of Rajasthan’s regal charm, the prestigious IIFA Weekend & Awards
will seamlessly merge the timeless elegance of the Pink City with the glitz and
glamour of Bollywood, setting the stage for an unforgettable series of
festivities.
Rajasthan, often
referred to as the "Land of Kings," is a treasure trove of rich
cultural heritage, vibrant traditions, and historical significance. Its grand
forts, opulent palaces, and timeless architecture echo the tales of its royal
past, while its lively music, captivating dance forms and colourful festivals
showcase the region's deep artistic roots. From the intricate craftsmanship of
Jaipur’s jewellery and textiles to the delectable flavours of its cuisine,
Rajasthan’s culture is a harmonious blend of history, art, and celebration,
making it the perfect host for a landmark event like IIFA.
As the International
Indian Film Academy (IIFA) enters its 25th year in 2025, it marks a momentous
milestone—a celebration of a quarter-century of cinematic excellence while
redefining its legacy for the future. This year’s theme, "Silver is the
New Gold," beautifully symbolizes this transformation: silver reflecting
tradition and achievement, and gold embodying brilliance and aspirations. Over
the past 25 years, it has become a powerful symbol of unity, fostering cultural
connections and championing cinematic brilliance through its visionary journey.
From its inception in 2000, IIFA has evolved into a transformative global
platform, taking Indian cinema beyond borders and captivating audiences
worldwide. The 25th edition of IIFA promises a spectacular three-day
celebration. A Legacy of 25 Years: IIFA Announces Its Milestone Edition in
Rajasthan's Cultural Capital, and is set to take place on 8th -9th March 2025,
Jaipur, Rajasthan. The festivities begin on Saturday, March 8th, with Sobha Realty IIFA Digital Awards
Co-Presented By NEXA as they make their debut, celebrating the innovative
brilliance of OTT and digital entertainment and underscoring IIFA’s embrace of
the industry’s evolving landscape. The grand finale unfolds on Sunday, March
9th, with the iconic NEXA Presents IIFA Awards Co-Presented by Sobha Realty,
honouring cinematic excellence and celebrating Indian cinema’s profound impact
on the global stage.
This landmark Silver
Jubilee edition will unite luminaries from Bollywood, South Indian cinema, and
OTT platforms, alongside global dignitaries, fans, and cinema enthusiasts. With
a dazzling mix of cultural festivities, star-studded appearances, and breath-taking
performances, it will pay tribute to the vibrant legacy and transformative
power of Indian cinema.
Set against the
majestic backdrop of Jaipur’s timeless heritage, IIFA 2025 promises to be the
most spectacular and memorable celebration in its 25-year history—a grand
tribute to artistry, innovation, and the enduring spirit of cinematic
connection.
Ms Diya Kumari,
Hon'ble Deputy Chief Minister of Rajasthan, expressed, “Inspired by our Honourable Prime
Minister of India, Shri. Narendra Modi’s vision of boosting tourism through
innovation, Rajasthan proudly embraces this opportunity to showcase its
splendour. We are honoured to host the 25th Silver Jubilee Edition of the
prestigious IIFA Awards in the magnificent city of Jaipur.
A warm welcome to the global IIFA
contingent, as Jaipur becomes the stage for a grand celebration of Indian
cinema’s 25-year legacy. Over three extraordinary days, the IIFA Awards and its
related events will not only honour cinematic excellence but also catalyse
investment and growth in Rajasthan’s vibrant tourism sector.
With its rich history, vibrant culture,
and unparalleled regal charm, Rajasthan stands as the perfect backdrop for this
iconic celebration. IIFA’s remarkable journey as a trailblazer in the
entertainment industry has become a global platform for fostering cultural
exchange and unforgettable experiences. This union of Bollywood’s glamour and
Rajasthan’s timeless heritage promises a spectacular tribute to Indian cinema
and global artistry, right in the heart of Jaipur."
Commenting on the
occasion, Mr. Partho Banerjee, Senior Executive Officer Marketing & Sales,
Maruti Suzuki India Limited, said, "For the past nine years, NEXA, a
lifestyle automotive brand, has proudly partnered with IIFA, a collaboration
that has grown stronger and more meaningful with time. Rooted in our philosophy
of "Create and Inspire," we share a deep connection with the film
industry, celebrating icons and upcoming talent while creating countless
inspiring moments that resonate with today’s generation.
This year, the journey becomes even more
special with the unveiling of the E-Vitara, our first electric SUV, poised to
redefine the lifestyle of the future. Embrace the future of mobility and spark
your “emagination” with the E-Vitara and NEXA at IIFA – where innovation meets
inspiration."
As 2025 marks the Silver
Jubilee celebrations of the International Indian Film Academy (IIFA), Shah Rukh Khan, the cinematic icon and a
cherished star in IIFA’s remarkable 25-year journey, graced the Mumbai press
conference. Sharing his excitement about being part of the milestone Silver Jubilee
Edition in Jaipur, Rajasthan, Shah Rukh said, “Some of my most treasured memories are woven
into the journey of IIFA and celebrating its Silver Jubilee in the vibrant city
of Jaipur, Rajasthan, is nothing short of magical. From the iconic inaugural
ceremony at the Millennium Dome in London to 25 years of unforgettable moments,
IIFA has been a shining beacon of Indian cinema’s global resonance. It’s not
just an event; it’s a legacy—a testament to the power of storytelling, culture,
and artistic brilliance that transcends borders. To be part of this
extraordinary journey fills me with immense pride and gratitude. As we gather to
celebrate IIFA’s historic milestone, I eagerly look forward to reliving the
magic and creating new memories with fans and friends in the heart of
Rajasthan.”
Joining the
esteemed IIFA co-founders — Andre
Timmins, Viraf Sarkari, and Sabbas Joseph — at the IIFA Mumbai press
conference were prominent dignitaries and partners, alongside the star-studded line-up
at the press conference which included Kartik Aaryan, eagerly gearing up for
his debut as the host of the world’s grandest celebration of Indian cinema.
Alongside Shah Rukh Khan and Kartik Aaryan was Nora Fatehi is set to dazzle
audiences with her performance at IIFA’s landmark 25th edition in Jaipur.
Marking a historic
milestone of 25 years of excellence in Indian cinema, the IIFA press conference
unveiled that this year the IIFA I Can Make A difference campaign would
focus on the IIFA Green Challenge, a powerful collaboration with
Challenge for Green (CFG), mentored by Rajasthan’s Forest & Environment
Ministry and supported by the Industry Ministry. This initiative, part of
IIFA’s ongoing commitment to sustainability, aims to drive environmental
stewardship through actions like tree planting, with a tree planted for every person
attending IIFA as a guest, celebrity or ticket-buyer. The #IIFA25 Garden will
honor and immortalize in nature, IIFA winners over the years, and the campaign
will continue IIFA’s legacy of promoting environmental sustainability, water
conservation, and women empowerment, furthering its message of collective
action for a better future.
Kartik Aaryan shared his excitement about hosting the
landmark 25th edition of IIFA in Jaipur, Rajasthan, saying, “I am thrilled to celebrate the global success of
Indian cinema in the vibrant heart of Jaipur, Rajasthan, as I take on the
honour of hosting IIFA’s historic 25th-anniversary celebration this March.
Making my debut as the host for the world’s biggest celebration of Indian
cinema is something I have eagerly anticipated, and it’s the perfect way to
kick off 2025. IIFA’s grand milestone in the Pink City promises an
unforgettable spectacle for fans across the globe.”
Nora Fatehi expressed her
excitement about performing at the IIFA Weekend and Awards, saying, "IIFA has always been a celebration of the best in Indian cinema,
creating unforgettable memories for artists and fans across the globe. My
journey with IIFA began in 2022, and this being my fourth consecutive
performance on its grand stage, I continue to feel the unmatched love and
energy of audiences who make this platform truly spectacular. As IIFA
celebrates its 25th anniversary, it stands as a shining symbol of Indian
cinema’s boundless creativity and universal appeal. Being part of this historic
Silver Jubilee celebration in Jaipur, Rajasthan, is both a privilege and a
moment of immense pride. I am incredibly excited to perform at IIFA’s
monumental anniversary celebration and create yet another unforgettable memory
with the fans and the IIFA family!"
Mr.
Ravi Menon, Chairman of Sobha Group said,
"At Sobha Realty, we are thrilled to continue our partnership with IIFA
for the third consecutive year, celebrating its momentous Silver Jubilee
edition in the cultural heart of Rajasthan. Over the past two years, our
association as the title sponsor of IIFA Rocks has highlighted our mutual
dedication to excellence and forging meaningful connections. This year, we are
honoured to present the Sobha Realty IIFA Digital Awards, embodying our
commitment to precision, innovation, and transformative storytelling.
Just
as Sobha Realty redefines the standards of luxury and quality in real estate,
the Digital Awards reflect the evolution of entertainment and creativity in a
digital era. The grandeur of Indian cinema, framed by Jaipur’s timeless charm,
perfectly aligns with our ethos of blending tradition with modernity to craft
enduring legacies.
This
collaboration deeply resonates with our vision of transcending boundaries,
fostering creativity, and uniting communities through shared unique
experiences. Together, we look forward to commemorating this extraordinary
milestone, as IIFA continues to inspire and captivate audiences around the
globe."
Andre Timmins, Co-Founder of IIFA, expressed his excitement, saying, “Guided by the
vision of our Honourable Prime Minister of India, Shri Narendra Modi, to boost
tourism through innovation, we are proud to announce the 25th edition of
IIFA—our monumental Silver Jubilee celebration—in the cultural heart of
Rajasthan, Jaipur.
The year 2025 is not just a celebration;
it marks a transformative milestone as we honour 25 years of fostering cultural
exchange, championing cinematic brilliance, and creating unforgettable global
experiences. This historic occasion sets the stage for an even brighter future
of remarkable achievements. Over the past quarter-century, IIFA has celebrated
the grandeur of Indian cinema while building a global platform that bridges
cultures and celebrates cinematic excellence. This extraordinary homecoming
edition will pay tribute to Indian cinema’s global legacy, uniting fans and
film lovers from across the world.
As we celebrate the vibrant tapestry of
culture, with the regal charm of Rajasthan as IIFA’s magnificent backdrop,
Jaipur will transform into the pulsating heart of Indian cinema for this iconic
celebration. With Rajasthan as a stand-out destination, the Silver Jubilee of
IIFA promises to be a dazzling tribute to the artistry, vibrancy, and enduring
appeal of Indian cinema. Setting new benchmarks, this momentous anniversary
will pave the way for many more extraordinary milestones to come.”
Mr. Ashish Sehgal -
Chief Growth Officer - Digital & Broadcast Revenue, Zee Entertainment
Enterprise Limited, expressed his excitement about this association, "Zee is delighted to be
IIFA's official broadcast partner for the second consecutive year. Building on
the incredible reach and engagement we achieved last year through our expansive
linear and digital platforms, we are certain that this year's special Silver
Jubilee celebrations in Jaipur will exceed those milestones. With the largest
Hindi movie library and strategic investments on wide range of movies through
Zee Studios, Zee has firmly bet on India’s passion for its vibrant movie
culture. Therefore, this collaboration with IIFA is a natural extension to our
portfolio and we are confident of setting new benchmarks in cross-platform
viewership this year and further solidify our leadership in showcasing the
brilliance of Indian cinema and its talented artists to millions of households
worldwide.”
Commenting
on the occasion, Kunal Khambhati, Founder & COO - Events, District by
Zomato, said, "We are incredibly excited to partner with IIFA as the Official
Ticketing Partner for its historic 25th-anniversary celebration in Jaipur
Rajasthan. IIFA has united cinema enthusiasts worldwide as it represents the
very essence of the iconic Indian cinema industry and has been a defining force
in pop culture for years. This partnership aligns seamlessly with District's
vision of offering one-of-a-kind experiences to our consumers. Through this
collaboration with IIFA, we aim to bring together those who have a shared
passion for cinema and its brilliance, providing them with exclusive access and
unforgettable memories at this landmark event."
Mark your calendars
for this iconic celebration of Indian cinema and global artistry in the heart
of Jaipur, Rajasthan.
Stay
tuned for more updates and details
·
Website https://www.iifa.com/
·
Instagram https://www.instagram.com/iifa/?hl=en
·
Facebook https://www.facebook.com/IIFA/
· YouTube https://www.youtube.com/user/IIFA
For MEDIA
queries, please contact:
Archana Pradhan |Archana.pradhan@iifa.com
|iifa.festivalpr@iifa.com
| 9987099265
ABOUT
IIFA (INTERNATIONAL INDIAN FILM ACADEMY)
IIFA is dedicated to
building bridges across cinemas, businesses, communities and nations, creating
everyone’s dream: “One People. One World”. IIFA is the most appreciated South
Asian film academy and a global platform that gives the Indian film fraternity
an opportunity to reach audiences in international territories. The alliances
made via the platform of IIFA provide huge benefits and gain to India and an
equally important objective is to create similar benefits in the host country.
The aim is to establish a system of mutual benefit to both India as well as the
host destinations by boosting tourism, economic development, trade, culture,
cross-border investments and film co-productions. The IIFA Weekend & Awards
each year travel to new, exciting and beautiful destinations, taking the film
fraternity to unite and celebrate the best of Indian film and culture, thereby
taking Indian Cinema and India to a wider audience.
The
Royal Grandeur of Rajasthan
·
https://www.instagram.com/rajasthan_tourism/
(Instagram)
·
https://www.facebook.com/rajasthantourism/
(Facebook)
·
https://x.com/my_rajasthan
(X- Twitter)
·
https://www.youtube.com/@RajasthanTourismChannel
(Youtube)
Rajasthan is a state
where history, culture, and nature come together to offer an unparalleled
experience for travelers. The state’s panorama is scattered with forts,
palaces, and temples that showcase the state's architectural excellence and
religious heritage.
Renowned sites like
Amber Fort, City Palace, Nahargarh Fort & Jaigarh fort of Jaipur,
Mehrangarh Fort of Jodhpur, palaces of Udaipur embody the grandeur of
Rajasthan’s royal history. These iconic structures, along with the havelis of
Shekhawati, provide a glimpse into the legacy of Rajasthan’s rulers, their
valor, and the culture that has flourished in this region. These palaces are
also favorite destinations for luxury and elite weddings and serve as prime
spots for Hollywood and Bollywood movie shoots.
The natural beauty of
Rajasthan is equally diverse. The vast Thar Desert, with its golden dunes,
contrasts with the green hills of Mount Abu, offering a range of scenic
environments. Ranthambore National Park is a prime spot for wildlife lovers,
where visitors can catch a glimpse of tigers in their natural habitat, while
Keoladeo National Park, famous for migratory birds, attracts birdwatchers from
all over the world. These wildlife sanctuaries make Rajasthan a haven for
nature enthusiasts and photographers.
About Sobha Realty
Sobha Realty is an international luxury developer
committed to redefining the art of living through sustainable communities.
Established in 1976 as an interior decoration firm in Oman by PNC Menon – a
visionary entrepreneur – the company has grown its presence with developments
and investments in the UAE, Oman, and India. For nearly five decades, Sobha
Realty has been redefining the real estate value chain through ‘Backward
Integration’ by leveraging its inherent in-house capabilities of
conceptualisation, design, and development. Today, the firm has developed into
one of the most prominent and premium real estate developers in the UAE and
aims to become a global real estate developer with its essence, the ‘Art of the
Detail,’ remaining deeply embedded in the organisation’s DNA. With a proven
track record of delivering projects ahead of schedule, the company has eleven
masterplans across the UAE and is continually expanding its presence in the
city with a number of other prominent projects. The flagship community of Sobha
Realty (Sobha Hartland) is a thriving community that is home to over 11,000
residents.
Sobha Siniya Island, Sobha Realty's masterplan and
it’s very first-ever luxury island project, features luxury villas, mansions,
and resorts in a serene island setting.
About Zee TV
Zee TV, the flagship channel of Zee Entertainment
Enterprises Ltd, launched in October 1992, stands as a leading media franchise
serving the South Asian diaspora with a global reach of over 1.3 billion
viewers. For over three decades, Zee TV has been at the forefront of shaping
India’s satellite and cable television landscape.
With a deep understanding of Indian culture, Zee TV
offers a diverse array of programming that resonates with the values and
aspirations of its audience. From non-fiction formats that celebrate the talent
of India’s common man to inspirational fiction that entertains while sparking
meaningful conversations, Zee TV has consistently delivered impactful
storytelling.
A pioneer in Indian television, Zee TV has set
benchmarks with iconic shows like Sa Re Ga Ma Pa (1995), Dance India Dance
(2009), Pavitra Rishta (2009), Agle Janam Mohe Bitiya Hi Kijo (2009) and many
more. Today, it continues to captivate audiences with hits like Kumkum Bhagya,
Bhagya Lakshmi, Kaise Mujhe Tum Mil Gaye and its latest offerings such as Jaane
Anjaane Hum Mile, Jagriti – Ek Nayi Subah, Bas Itna Sa Khwaab, and Jamai No. 1,
each weaving compelling narratives that reflect contemporary societal themes.
About ZEE Entertainment Enterprises Ltd. (ZEEL):
Zee Entertainment Enterprises Ltd. is a leading
content company offering entertainment content to diverse audiences. With a
presence in over 190 countries and a reach of more than 1.3 billion people
around the globe, ZEEL is among the largest global Media & Entertainment
Companies across genres, languages, and integrated content platforms.