news

IIFA Utsavams Ode To The Multifaceted South Indian Cinema Kick-Started With An Opulent Star-Studded India Press Conference In Hyderabad

IIFA Utsavam's Ode To The Multifaceted South Indian Cinema Kick-Started With An Opulent Star-Studded 

India Press Conference In Hyderabad, India

A Riveting Glimpse Into The Highly-Anticipated IIFA Utsavam 2024 India Press Conference In Hyderabad

  • IIFA UTSAVAM 2024: Hosts and Performers Line-up https://www.iifa.com/iifa-utsavam-2024  

  • The Superhero Megastar of Indian Cinema, Chiranjeevi to Be Honoured with IIFA Utsavam Special Honour for ‘Outstanding Achievement in Indian Cinema’

  • Celebrated Actress Samantha Ruth Prabhu Is Set To Be Honoured With The Prestigious ‘Woman Of The Year’ In Indian Cinema 

  • ‘Icon Star’ Allu Arjun to attend IIFA Utsavam 2024, his fans worldwide have every reason to celebrate, exciting updates about the 'Icon Star's involvement and integration into his highly anticipated sequel, Pushpa 2: The Rule at the eagerly-awaited two-day extravaganza

  • Telugu Industry's Dynamic Father-Son Superstar Duo Nagarjuna Akkineni And Akhil Akkineni To Attend IIFA Utsavam 2024

  • The Highly Anticipated Visual Spectacle Action Thriller Movie KD–Kalidasa’s Special Trailer Launch At The Global Stage Of IIFA Utsavam 

  • Prominent Indian Film Producers K. S. Rama Rao, D. Suresh Babu, And Naveen Yerneni Set To Attend The Star-Studded IIFA Utsavam 2024

  • In attendance were the titans of South Indian Cinema, including Rana Daggubati, Rockstar DSP, Teja Sajja, Raashi Khanna, Sreeleela, Vijay Raghavendra, Pearle Maaney, Pragya Jaiswal, Malashree Ramanna, Aradhana Ram, Sudhev Nair, Simran Rishi Bagga, Resul Pookutty, Kushboo, Sagar (Playback singer Telugu films, Mangli (Playback singer Telugu films), Nithiin, Akshara Haasan and Teja Dharma, D. Suresh Babu, K. S. Rama Rao, Allu Aravind, Sharrath Marar, Sathish, Navdeep among many others.

16Tth July 2024, Hyderabad: Celebrating the achievements of South Indian Cinema and highlighting the excellence of the Tamil, Telugu, Malayalam, and Kannada film industries, IIFA Utsavam 2024 is launching its global journey on Yas Island in the vibrant city of Abu Dhabi, UAE, this September 2024. The event is being hosted under the honourable patronage of His Excellency Sheikh Nahyan Bin Mubarak Al Nahyan, UAE Minister of Tolerance and Coexistence, and is being organized in partnership with the Department of Culture and Tourism – Abu Dhabi and Miral, a renowned creator of immersive destinations and experiences in Abu Dhabi. 

Anticipation soared to unprecedented levels as the global festivities of IIFA Utsavam kicked off with a grand Official India Press Conference in Hyderabad, India this Tuesday. IIFA Utsavam Official India Press Conference set the stage for the highly anticipated two-day extravaganza that is all set to celebrate the achievements of South Indian cinema and honour the vibrant Tamil, Telugu, Malayalam, and Kannada film industry cinematic luminaries. 

Radiating with excitement, the event featured an impressive gathering of South Indian Cinema film industry stalwarts including IIFA Utsavam hosts, performers who were joined by Southern Cinema Pioneers, industry leaders, international and national dignitaries and key media representatives.

In attendance were the titans of South Indian Cinema, including Rana Daggubati, Rockstar DSP, Teja Sajja, Raashi Khanna, Sreeleela, Vijay Raghavendra, Pearle Maaney, Pragya Jaiswal, Malashree Ramanna, Aradhana Ram, Sudhev Nair, Simran Rishi Bagga, Resul Pookutty, Kushboo, Sagar (Playback singer Telugu films, Mangli (Playback singer Telugu films), Nithiin, Akshara Haasan and Teja Dharma, D. Suresh Babu, K. S. Rama Rao, Allu Aravind, Sharrath Marar, Sathish, Navdeep among many others.

Adding grandeur to the event with their presence at the Official India Press Conference of IIFA Utsavam 2024 were key esteemed dignitaries and partners of IIFA Utsavam 2024; Abdulla Yousuf Mohammad- International Operations Department Director Department of Culture and Tourism Abu Dhabi, Nawaf Ali Aljahdami Festivals Unit Head Abu Dhabi Events Bureau Department (DCT) along with Taghrid AlSaeed, Executive Director Group Communications Destinations Marketing, Miral, Yas Island along with Mrs Faridah F Ajmal, Founder, Faridah Ajmal Perfumes, Mr Prithvi Anand, Director of Sales and Marketing, Novotel Hyderabad Convention Centre & HICC, V Cabs India, Mr Gnaneshwhar Venkatesh Sadhu and Mr. P Kiran, Head Of Gemini TV, Sun Network. 

Taghrid AlSaeed, Miral’s Executive Director of Group Communications and Destination Marketing, said: "We are thrilled to welcome IIFA Utsavam 2024 to Yas Island, further solidifying the island’s position as a premier global destination for entertainment. This event highlights our commitment to celebrating cultural diversity through world-class experiences. Partnering to bring the vibrant talents of South Indian cinema to Abu Dhabi marks a significant milestone as we look forward to a spectacular showcase this September, uniting fans and artists in an unforgettable celebration of cinematic excellence."

The event highlighted the extraordinary talent and growing recognition of South India's vibrant storytelling, underscoring the region's rising prominence in the cinematic world.

The celebrity-packed IIFA Utsavam’s India Press Conference in Hyderabad brought together some of the most influential figures in the Indian film industry, including industry heavyweights D. Suresh Babu, K. S. Rama Rao, Allu Aravind, and Sharrath Marar. The event promised insightful conversations and exciting updates, with engaging discussions about the film industry and more.

As the press conference progressed, the event offered a glimpse into the vibrant and dynamic landscape of Indian cinema, showcasing the talent and creativity that will be celebrated at this year's awards featuring captivating conversations and moments with IIFA Utsavam’s Hosts and performers. 

The press conference featured a captivating moment led by IIFA Utsavam's Telugu segment hosts, Rana Daggubati and Teja Sajja. They were joined by performers Raashii Khanna and Sreeleela, to discuss the diverse array of films and performances set for IIFA Utsavam 2024.

Adding another vibrant dimension to the event, further enriching the gathering with their perspectives and contributions, were IIFA Utsavam's Kannada host Vijay Raghavendra taking the stage to invite performer Pragya Jaiswal, along with Malashree and Aradhana Ram.

Followed by captivating discussions on South Indian Cinema, led by IIFA Utsavam Malayalam hosts Pearle Maaney and Sudev Nair, the conversation was enriched by the participation of Kushboo, Akshara Haasan, and Simran Rishi Bagga on stage.

Together, they engaged in a dynamic and engaging interaction, delving into the intricacies of the South Indian film industry and beyond.

IIFA Utsavam 2024 is set to take place on Friday, 6th September & Saturday, 7th September 2024, at Etihad Arena on Yas Island, Abu Dhabi. The highly anticipated two-day celebration promises to immerse audiences in a rich tapestry of cinematic experiences. 

At the press conference, expressing his excitement, Andre Timmins, Founder/Director of IIFA Utsavam, commented, “We are deeply privileged to announce our return to Yas Island, Abu Dhabi, under the honourable patronage of His Excellency Sheikh Nahyan bin Mubarak Al Nahyan, UAE Minister of Tolerance and Coexistence. IIFA Utsavam is poised to ignite the global stage once more, uniting the formidable industries of Tamil, Telugu, Malayalam, and Kannada cinema."


He emphasized, "As we celebrate Cinema of the South, IIFA Utsavam aims to spotlight vibrant storytelling and talent for a global audience, reaffirming the global significance of South Indian cinema and its profound contribution to the world of entertainment." 


Andre Timmins added, "Our vision has been to create a platform where the diverse cultures and artistic expressions of South Indian cinema can shine brightly, fostering a deeper appreciation and understanding of its rich Cinematic heritage on an international scale."


IIFA UTSAVAM 2024: Hosts and Performers Line-up https://www.iifa.com/iifa-utsavam-2024 

6th SEPTEMBER 2024 | Tamil and Malayalam |Day One will spotlight the vibrant worlds of Tamil and Malayalam cinema, showcasing their unique storytelling and cultural richness.

Hosts: Pearle Maaney, Sudev Nair

Performers: Prabhu Deva, Regina Cassandra, Shane Nigam

7th September 2024 |Telugu and Kannada |On day Two the spotlight will shift to Telugu and Kannada cinema, offering audiences a dynamic array of films and performances from these vibrant industries.

Hosts: Rana Daggubati, Akul Balaji, Vijay Raghavendra, Teja Sajja

Performers: Rockstar DSP, Rakul Preet Singh, Sreeleela, Raashii Khanna, Pragya Jaiswal, Aradhana Ram, Malashree Ramanna

From the glitterati of the South Indian film industries to international dignitaries, media representatives, and movie enthusiasts from around the globe, IIFA Utsavam 2024 aims to foster meaningful connections and partnerships, an opportunity for networking, collaboration, and celebration among luminaries who have shaped the landscape of entertainment globally.

Quotes from IIFA UTSAVAM 2024: Hosts and Performers on IIFA UTSAVAM 2024:

Rana Daggubati said, “My journey with IIFA goes way back, and IIFA Utsavam is indeed a true celebration of South Indian cinema. I'm thrilled to be a part of it and feel immensely privileged to host the IIFA Utsavam Telugu Cinema Awards. Come join us and be a part of this grand celebration at Yas Island, Abu Dhabi.”

Akul Balaji, commented saying, “Undoubtedly, South Indian cinema has always been renowned for its compelling storytelling. It's a great honour for me to celebrate the talent and diversity of South Indian Cinema as I host the Kannada film category at IIFA Utsavam 2024 on the vibrant global stage of Yas Island, Abu Dhabi.”

Vijay Raghavendra added saying, “IIFA Utsavam serves as an exceptional platform that not only showcases the contribution of South Indian cinema but also celebrates its influence in the world of entertainment beyond regional boundaries. It's a tremendous privilege to be part of this global celebration, and I eagerly anticipate hosting the Kannada film category at IIFA Utsavam 2024 on Yas Island, Abu Dhabi, this September.” Rakul Preet Singh says, “It feels fantastic to be a part of the grand celebration of South Indian cinema that IIFA Utsavam is poised to embark on this September on a global scale at Yas Island, Abu Dhabi. I'm eagerly looking forward to captivating hearts with my performance at IIFA Utsavam 2024.”

King of Dance, Prabhu Deva says, “Thrilled to join the IIFA Utsavam global tour at Yas Island, Abu Dhabi. Having been involved since its inception, I've seen how it showcases South Indian Cinema to the world, acknowledging its growing significance globally. Honoured to play a role in this initiative and excited to connect with my fans through my performance on the IIFA Utsavam stage.”

Rockstar DSP commented saying, “I eagerly anticipate the impressive two-day extravaganza of IIFA Utsavam at Yas Island, Abu Dhabi, which will showcase the cinematic achievements of South Indian cinema on a global stage, further solidifying its presence and impact in the entertainment industry. I'm looking forward to captivating audiences worldwide with my performance at IIFA Utsavam. See you there!”

Regina Cassandra commented saying, “I hold a special place in my heart for IIFA Utsavam. Co-hosting the Telugu category awards during its inaugural edition was an unforgettable experience. Returning to this esteemed global stage fills me with excitement. I'm thrilled to be a part of IIFA Utsavam's spectacular global tour at Yas Island, Abu Dhabi this September 2024. Anticipate a breath-taking performance of mine in Telugu and Tamil Awards at IIFA Utsavam 2024. You won't want to miss it!"

Sreeleela commented saying, “I'm brimming with excitement and gratitude to join the IIFA Utsavam 2024 performance roster. I'm absolutely thrilled to perform in Tamil and Telugu awards night at IIFA Utsavam, it is such a prestigious platform and I look forward to connect with fans from across the globe at Yas Island, Abu Dhabi, this September!"

Raashii Khanna said, “It feels amazing to be back at IIFA Utsavam’s global tour in the remarkable city of Yas Island, Abu Dhabi as a performer. I'm tremendously thrilled to witness another successful edition celebrating the exceptional talent pool in South Indian cinema once again. It's an absolute honour! Looking forward to seeing you there!”

Pearle Maaney expressed her delight, saying, "It feels wonderful to return to the vibrant global stage of IIFA Utsavam 2024, once again hosting the Malayalam category at this unparalleled celebration in September 2024 at Yas Island, Abu Dhabi. I'm super excited—Utsavam 2024 is a truly multifaceted South Indian cinematic extravaganza, showcasing the rich diversity of South Indian cinema. I can't wait to see the best of South Indian cinema under one roof, which will undoubtedly leave a lasting impression on all attendees."

Pragya Jaiswal, said “I am elated to be at IIFA Utsavam, celebrating the unparalleled brilliance of South Indian cinema. I can't wait for my performance to captivate my fans at Yas Island, Abu Dhabi, this September. IIFA Utsavam holds a special place in my heart, and I'm anticipating an extraordinary celebration filled with joy and excitement. It’s going to be super fun, can’t wait, see you there!

Shane Nigam said, "I'm eagerly anticipating my debut performance on this prestigious global stage Brace yourself for an unmatched visual extravaganza at IIFA Utsavam, ensuring an electrifying celebration of the epitome of South Indian cinema against the stunning backdrop of Yas Island, Abu Dhabi."

Sudev Nair, said “It's a fantastic feeling to be part of the largest South Indian cinematic celebration, honouring the best in South Indian cinema. I'm proud to co-host the Malayalam language award at IIFA Utsavam 2024 this September at Yas Island, Abu Dhabi, where we will surely experience a spectacular array of performances and glamorous awards. Can’t wait!

Aradhana Ram shared her enthusiasm, saying, "It feels lovely to be part of such a grand extravaganza; it’s a dream come true. The energy and excitement here are palpable, and I am thrilled to be among such talented individuals. IIFA Utsavam not only celebrates our hard work but also brings together the best of the industry to showcase our collective achievements." She added, "Having my mom join me on stage at IIFA Utsavam makes this moment even more special, as she has been my greatest supporter throughout my journey."

Malashree Ramanna conveyed her excitement with great enthusiasm: “It’s an immense pleasure to share the prestigious global stage of IIFA Utsavam, not just with the esteemed luminaries of South Indian cinema, but also with my beloved daughter by my side as a performer. The anticipation of joining her for a grand performance fills me with joy, and I can hardly wait for this memorable moment.”


IIFA UTSAVAM 2024 |Partners

  • SUN NETWORK: Official Broadcast Partner

  • Lulu Hypermarkets, Promotions Partner UAE

  • Hilton Abu Dhabi Yas Island, Official Hospitality Partner

  • Faridah Ajmal Perfumes, Official Gifting Partner

  • Novetal - Official Hosts for the IIFA Utsavam 2024 India Press Conference

  • V Cabs India, Official Ground Transportation Partner at IIFA Utsavam 2024 India Press Conference

Grab your IIFA Utsavam 2024 tickets now!


FOLLOW for further details on IIFA UTSAVAM 2024

For media queries, please contact:


Archana Pradhan |+919987099265 |archana.pradhan@iifa.com 






About Yas Island 

Located on the golden shores of Abu Dhabi - just 20 minutes from downtown Abu Dhabi and 50 minutes from Dubai, Yas Island, offers holidaymakers a diverse mix of leisure and entertainment experiences. From award-winning theme parks such as Ferrari World Yas Island, Abu Dhabi, Yas Waterworld Yas Island, Abu Dhabi, and Warner Bros. World™ Abu Dhabi to incredible attractions such as the record-breaking CLYMB™ Yas Island, Abu Dhabi, and the thrilling Yas Marina Circuit (home to the FORMULA 1 ETIHAD AIRWAYS ABU DHABI GRAND PRIX™), visitors are bound to discover a world of entertainment options all within the 25 sq. km island. 


Yas Island boasts world-class shopping at Abu Dhabi’s largest mall Yas Mall, superb dining at Yas Bay Waterfront, Abu Dhabi’s vibrant day to night attraction and award-winning golf at Yas Links golf course. The island offers a year-round line-up of spectacular musical, entertainment and family events and houses ten incredible hotels, including W Abu Dhabi - Yas Island, Hilton Abu Dhabi Yas Island, and The WB™ Abu Dhabi, the world’s first Warner Bros. themed hotel. With more than 165 dining experiences, the destination also features indoor and outdoor concert venues including WHITE Abu Dhabi and Etihad Arena - all of which are complemented by a range of visitor services that connect all attractions to one another.  

With the recent opening of SeaWorld Yas Island, Abu Dhabi, the region’s first Marine Life Theme Park, Yas Island continues to add more attractions to its incredible roster. 


About The Department of Culture and Tourism – Abu Dhabi 

The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) drives the sustainable growth of Abu Dhabi’s culture and tourism sectors and its creative industries, fuelling economic progress and helping to achieve Abu Dhabi’s wider global ambitions. By working in partnership with the organisations that define the emirate’s position as a leading international destination, DCT Abu Dhabi strives to unite the ecosystem around a shared vision of the emirate’s potential, coordinate effort and investment, deliver innovative solutions, and use the best tools, policies and systems to support the culture and tourism industries.  DCT Abu Dhabi’s vision is defined by the emirate’s people, heritage and landscape. We work to enhance Abu Dhabi’s status as a place of authenticity, innovation, and unparalleled experiences, represented by its living traditions of hospitality, pioneering initiatives and creative thought.

About Miral 

Miral is the leading creator of immersive destinations and experiences in Abu Dhabi, that contributes to the growth of the leisure and entertainment industry and Abu Dhabi's economic diversification. It conceives, creates, operates, and manages immersive destinations and experiences that attract visitors from across the world to create unforgettable memories, accelerating the realisation of the Emirate's tourism vision and growth.

Responsible for the development of Yas Island and overseeing Saadiyat Island's Destination Management Strategy, Miral's portfolio of world-class assets incorporates entertainment, leisure, culture, sport, dining, retail, and hospitality experiences, aiming to deliver millions of memorable moments for residents and international guests alike. These include SeaWorld® Yas Island, Abu Dhabi; Ferrari World Yas Island, Abu Dhabi; Warner Bros. World™ Abu Dhabi; CLYMB™ Abu Dhabi; Yas Waterworld Abu Dhabi; Yas Marina; and Yas Bay Waterfront, home to the UAE's largest indoor multi-purpose venue Etihad Arena, amongst others. Miral also has several projects being developed on Yas Island and across the emirate, including teamLab Phenomena Abu Dhabi, Natural History Museum Abu Dhabi, and a Harry Potter themed land within Warner Bros. World™ Abu Dhabi.

Miral encompasses three subsidiaries: Miral Destinations, which promotes unique destinations; Miral Experiences, which operates a diverse portfolio of world-class, award-winning immersive experiences; and Yas Asset Management, which operates and manages a portfolio of vibrant destinations including F&B, retail, marinas, and hospitality properties across Yas Island.

For more information, visit www.miral.ae